Muslim consumers represent an untapped and viable market segment, but to date there has been very little research on catering to their needs or running and managing Islamic businesses. Innovations in Islamic business, interest in the use of Sukuk (Islamic bonds) to finance major projects, pressures on Islamic banks to reduce the financing gap in society, and the need to understand Muslim consumers, require a deeper grasp of the issues and opportunities involved, which are quite unique. In similar vein, acquiring expertise on topics specific to Shari'ah-compliant businesses requires a thorough knowledge of matters ranging from financing to branding and, in a broader sense, creating an entrepreneurial framework suitable to the market. This book fills this gap by presenting high-quality and original case studies on Islamic finance, marketing and management from around the world. Equally valuable in business school classrooms and for c-suite strategists, it will help readers shape business strategies to tap into a billion-strong market.
Ezlika Ghazali is senior lecturer with the Department of Marketing at the University of Malaya (Malaysia).
Dilip Mutum is associate professor of marketing with the Nottingham University Business School at the University of Nottingham Malaysia Campus.
Mamunur Rashid is senior assistant professor of finance at the Universiti Brunei Darussalam.
Jashim Uddin Ahmed is professor and former chairman of the Department of Management, School of Business and Economics at North South University in Bangladesh.
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