Buddhist Tourism in Asia

Reddit icon
e-mail icon
Twitter icon
Facebook icon
Google icon
LinkedIn icon
Courtney Bruntz, Brooke Schedneck
Contemporary Buddhism
  • Honolulu: 
    University of Hawaii Press
    , March
     266 pages.
     For other formats: Link to Publisher's Website.
Review coming soon!

Review by Laura Brandt forthcoming.


This innovative collaborative work—the first to focus on Buddhist tourism—explores how Buddhists, government organizations, business corporations, and individuals in Asia participate in re-imaginings of Buddhism through tourism. Contributors from religious studies, anthropology, and art history examine sacred places and religious monuments as they have been shaped and reshaped by socioeconomic and cultural trends in the region.

Following an introduction that offers the first theoretical understanding of tourism from a Buddhist studies’ perspective, early chapters discuss the ways Buddhists and non-Buddhists imagine concepts and places related to the religion. Case studies highlight Buddhist peace in India, Buddhist heavens and hells in Singapore, Thai temple space, and the future Buddha Maitreya in China. Buddhist tourism’s connections to the state, market, and new technologies are explored in chapters on Indian package tours for pilgrims, thematic Buddhist tourism in Cambodia, the technological innovations of Buddhist temples in China, and the promotion of pilgrimage sites in Japan. Contributors then situate the financial concerns of Chinese temples, speed dating in temples in Japan, and the diffuse and pervasive nature of Buddhism for tourism promotion in Ladakh, India.

How have tourist routes, groups, sites, and practices associated with Buddhism come to be possible and what are the effects? In what ways do travelers derive meaning from Buddhist places? How do Buddhist sites fortify national, cultural, or religious identities? The comparative research in South, Southeast, and East Asia presented here draws attention to the intertwining of the sacred and the financial and how local and national sites are situated within global networks. Together these findings generate a compelling comparative investigation of Buddhist spaces, identities, and practices.

About the Author(s)/Editor(s)/Translator(s): 

Courtney Bruntz is assistant professor in the Department of Philosophy and Religious Studies and director of Asian studies at Doane University.

Brooke Schedneck is assistant professor in the Department of Religious Studies at Rhodes College.


Reading Religion welcomes comments from AAR members, and you may leave a comment below by logging in with your AAR Member ID and password. Please read our policy on commenting.