Buying Buddha, Selling Rumi

Orientalism and the Mystical Marketplace

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Sophia Rose Arjana
  • New York: 
    Oneworld Publications
    , August
     320 pages.
     For other formats: Link to Publisher's Website.
Review coming soon!

Review by Catherine Hartmann forthcoming.


From jewellery to meditation pillows to tourist retreats, religious traditions – especially those of the East – are being commodified as never before. Imitated and rebranded as ‘New Age’ or ‘spiritual’, they are marketed to secular Westerners as an answer to suffering in the modern world, the ‘mystical’ and ‘exotic’ East promising a path to enlightenment and inner peace.

In Buying Buddha, Selling Rumi, Sophia Rose Arjana examines the appropriation and sale of Buddhism, Hinduism, and Islam in the West today, the role of mysticism and Orientalism in the religious marketplace, and how the commodification of religion impacts people’s lives.

About the Author(s)/Editor(s)/Translator(s): 

Sophia Rose Arjana


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